See Our Full-Service Process
Engineering Wonder
In a world of screens, we create immersive light-and-sound destinations that bring people back together.
DREAM. CRAFT. ILLUMINATE
.png)
10+ years
Illuminating at Scale
Over 6M
Guests
Named best
by Forbes
100% In-House
Designed, Engineered, and Fabricated
Our approach
DREAM. CRAFT. ILLUMINATE.
We take your dreams from the first idea through opening night.
DREAM
Concept and Creative Direction
Together, we shape the vision, building on what you already have or starting from the ground up, to define the audience, guest journey, visual world, and signature moments that make the experience memorable.
.png)
Craft
Engineering and Fabrication
We translate creative ideas into scalable, durable, and production-ready environments built for real-world operation.
.png)
ILLUMINATE
Programming, Installation, and Delivery
We bring every element together on-site, from logistics and installation to lighting, audio, testing, opening-night readiness, and seamless teardown at the end of the experience.
.png)
You focus on your guests. We handle the magic.
We Build Worlds
From signature installations to full-scale immersive attractions, we create experiences that turn physical spaces into destinations.
Built to scale. Designed to adapt. Engineered to perform.
Drive-Through Experiences
High-capacity animated attractions designed for large properties, seasonal attendance, and destination-scale entertainment.
Walk-Through Experiences
Immersive environments designed for exploration, guest engagement, social sharing, and extended dwell time.
Train Experiences
Story-driven illuminated journeys combining motion, scenery, sound, and synchronized show moments.
Brand Activations
Experiential installations that transform brands into physical places guests can enter, photograph, and remember.
Convertible Decor
Adaptable installations built to transform across seasons, campaigns, themes, and special events.
Who we serve
Stadiums and arenas
Built to Make Your Venue Brighter
We help destinations transform their spaces into memorable experiences that draw people in, bring them together, and keep them coming back.
.png)
Stadiums and arenas
Fairgrounds and expo centers
.png)
Water and amusement parks
.png)
Zoos and aquariums
Farms and agritourism destinations
Casinos and resorts
Parks and recreation properties
Convention and destination venues
Shopping, entertainment, and mixed-use centers
TRUSTED BY
Featured Work
Small Moments. Unforgettable Memories.
From immersive environments and branded installations to large-scale attractions, we create experiences designed to spark connection, inspire wonder, and leave guests with memories that last.
Drive-Through Experiences
Spanning a full mile, each show transforms underutilized space into the world’s largest drive-through light show, creating a world of lights, sound, and story. Millions of lights bring original characters to life in scenes synchronized note-for-note to music, creating an immersive environment that pulls guests through one of seven rotating themed shows across Halloween and Christmas. Built to travel, the experience deploys simultaneously across multiple cities nationwide, drawing families back every season.
Award Winning National Drive-Through Experience
Christmas at Schnepf Farms
We transform 30 acres of Schnepf Farms into an immersive winter wonderland, welcoming more than 50,000 guests each season through larger-than-life lighting, themed environments, the Illumination Express train ride, seasonal attractions, and memorable moments designed to bring families together year after year.
Immersive Holiday Experience
Phoenix Suns
We transformed the arena entrance with our signature Jack-O’-Lantern Arch, creating a bold, photo-ready arrival moment for Halloween games. Designed to drive fan engagement, social sharing, and contest participation, the installation turned a high-traffic entry point into an interactive branded experience.
Fan Engagement Installation
Westgate Entertainment District
We used our Convertible Decor system to transform the same structure across multiple seasons, creating distinct Halloween and Valentine’s Day experiences without starting from scratch. Each activation delivered a high-impact, photo-worthy moment designed to increase guest engagement, inspire organic social sharing, support tenant traffic, and give Westgate a more efficient way to keep the destination feeling fresh throughout the year.
Multi-Season Retail Activation
One Structure. Infinite Possibilities.
Convertible Decor is our adaptable installation platform designed to transform across seasons, events, campaigns, and branded moments.
A single engineered structure can support interchangeable scenic elements, lighting programs, decorative treatments, and sponsor integrations creating fresh experiences without rebuilding from the ground up.
.png)
Maximize Your Investment
Reuse the core infrastructure across multiple seasons and applications.
Refresh the Experience
Introduce new seasonal, event-based, and branded creative throughout the year.
Reduce Production Time
Adapt an existing system instead of beginning with a completely new build.
Create Sponsorship Inventory
Integrate partners, campaigns, venue branding, and promotional content into the installation.
FULL-SERVICE PARTNERSHIP
We Don’t Hand Off.
We Stay.
From the first idea to opening night and into future seasons, the same experienced team designs, engineers, fabricates, programs, installs, and operates every large-scale attraction we build.
Our capabilities are not theoretical. They are proven in live environments, under demanding timelines, across complex properties, and in front of millions of guests.
PHASE 1
IMAGINE
Concept and Vision
Define the audience, business objectives, guest journey, and measures of success.
Site and Experience Planning
Evaluate the property, guest flow, visibility, capacity, access, and commercial opportunities.
Creative Development
Render the visual world, story, scenic language, and signature guest moments.
PHASE 2
DEVELOP
Master Planning and Engineering
Develop site layouts, structural plans, power strategies, technical specifications, and permit-support documentation.
Budgeting and Procurement
Manage production budgets, sourcing, schedules, lead times, and project risk.
Fabrication
Build custom scenic elements, LED structures, architectural features, props, and branded components in-house.
PHASE 3
DELIVER
Programming and Sequencing
Synchronize lighting, audio, effects, color transitions, and show moments.
Logistics and Installation
Coordinate transportation, equipment, crews, installation, testing, and commissioning.
Operations and Support
Provide training, technical support, maintenance planning, and on-site leadership based on the needs of the project.
PHASE 4
SUSTAIN
Teardown and Site Restoration
Manage professional de-installation, asset inspection, documentation, inventory, and site restoration.
Storage and Maintenance
Organize, evaluate, repair, and prepare assets for future deployment.
Multi-Season Reprogramming
Refresh lighting, scenic treatments, themes, and branded content for future events and seasons.
Bring Us Into the Conversation Early
The earlier our team is involved, the more effectively we can align creative ambition, technical requirements, budget, schedule, and long-term value.
Let’s Make Someone’s Life Brighter
Tell us about your property, audience, or project vision. A member of our Studios team will contact you to discuss the opportunity.
